The charming city of Zurich. In fact, our ears and eyes are perked up like a puma's. You enter an old country in a new design. The senses are immersed in a mix of classic gray with a transition to colorful and variety depending on the time of day. The shine and shimmer of the adjacent water from the Limmat and the changing color of Lake Zurich play a very special role. Not like in a fairy tale city, but the functioning clockwork of this city is still appealing so far. Where there is light there is life. With so much attraction, you forget that everyone sees and discovers the city of Zurich differently. So if you don't walk through this city completely dreamily or are engrossed in deep business communication, sooner or later your eyes will be drawn to the play of lights in this city. This is nature, guided by electronic LEDs that shine in millions of colors. On one of the many bridges in the city of Zurich, I found the best place for the moment with my scooter. The moment and position to capture a piece of history in a photograph. We're holding onto something. A moment of reality is frozen and put on show on millions of pixels for the next 100 years, shared with others. Oh hundred! Today, photos can survive digitally for many 1000 years. With the scooter, also known as a scooter, I move quickly from one point to another to capture a different perspective of the scenery. The change and the position is not always satisfactory to press the trigger again. Diversity can be found in a merging, adapted architecture. Anyone who thinks the city of Zurich only has one face looks and sees too many media.

 

"Have you ever been to Zurich ?"

 

Or do people no longer go to cities like this because a report was caught at the wrong time and left a bad image.

Do you have to convince yourself and let yourself drift? Let yourself be carried away by a spirit that has a home in many cities.

Every city has its phases and energies that are spread throughout the day. Zurich is different in the morning, at noon, in the evening and at night. As a commuter at fixed times, this will be difficult for you to notice. How should it be, you only get to know the city in a certain window of time. The rhythm of your everyday life no longer allows it. Who cares about the many facets and moments of a day. The scooter that I bought in Zurich and which accelerates and facilitates mobility in many ways is an original. A Swiss manufacturer has been producing these for 11 years. If products are original and have been on the market for a long time, they have to be good and that's exactly what I wanted to find out. Later I will buy a copy or a replica of these scooters just to see what works differently. I'm curious, and in time there will be a few lines about it.

I quickly noticed something on each of the many bridges in Zurich. Meter by meter is strategically packed with neon signs. As soon as darkness falls and the ever-recurring cycle of day and night begins, sensors turn on a sea of light.

The natural beauty with the view of the city of Zurich is artificially changed. Advertisement, advertising and also luminous are the most well-known form of presenting something. Brands and companies are like us humans. They all seek attention. In shops and with products, we humans are aware of this, sometimes rather unconsciously. The illuminated advertising puts a veil around the whole, around the historical.

 

This is the origin and point of origin of this idea. If you reproduce this fact in other cities in other countries, you quickly find out that this is a universal problem. The colorful flickering of a sign in the middle of a super city.

 

None of those people who like to take photos in the last decades of the century can take natural photos in the evening hours. Of course, many photos only really come to life with advertising, but in this context one no longer has to talk about naturalness. Cities can currently not offer the opposite of temporarily deactivating the backdrop of advertising from free trains. Or do you see an app there in the future that will then allow photographers and viewers from afar to disable an entire backdrop of neon signs for several minutes. Don't you smell one or the other business idea there? For the amount X, the advertising can be darkened on specified streets in the map directory. It would be complex. A general solution for everyone seems to be nicer.

Photography is so special. Photography as part of a culture in the 20th and 21st centuries. How can you add a value to this special circumstance? Quite simply, every city gives all photography lovers an ad-free view of darkened and deactivated neon signs for 60 minutes of an evening or night every day. Of course, automatically and with a time switch, just as it is convenient.

 

Many new impressions and moments can thus have a lasting effect on the future of the media world. That is the core of this little story from the city of Zurich.

 

Although cities already have many faces, such a detail can create another face. Many will return to cities they have already visited with their cameras.

 

It's not just a gift to the photographer every day, but also to everyone who lives in a city and stays here, even if only temporarily. It may sound like work, but in a country where the motto carries the strength of the Three Musketeers, it should be a no brainer. One for all and all for one.

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