Among other things, this should not remain unexplained. With the beginning of the project, the creative process begins. The ship casts off. All those involved now control and monitor this process dynamically. The task of creating something new opens new doors depending on the company and the team. A marketing concept can flourish unintentionally. The target group should be redefined. A growing trend. Projects for the future can be initiated. The team evolves with each project. We all take something with us.